Liquid Death
Polluted Paradise
Luxurious influencer brand trips as a marketing strategy have grown to be controversial and often criticized for their detached or flippant nature.
2024
Liquid Death
PR Campaign
Liquid Death brings influencers to the most polluted beach in the country to call out beach polluters and plastic users alike.
Docu-style video featuring influencers fully immersed in the launch of two new beverages leading up to a trip to Kamilo Beach, Hawaii, the most plastic-polluted beach in the country.
Influencers posting trip prep without a worry in the world. Selfieing and smizing while traveling.
*Arrival at Kamilo beach, capturing the ensuing shock and reactions from the influencers*
“In all seriousness... this is serious. Disgustingly negligent plastic manufacturers and lobbyistis have created this mess. We’d love to have a luxurious brand trip but soon there won’t be any beaches for people to enjoy or for blonde brand ambassadors to make TikToks on. So we picked up the slack for Big Plastic and cleaned up a historic amount of waste from Hawaii’s Kamilo beach. To keep Kamilo clean, we’ve made two new Hawaiian inspired beverages. 50% of all proceeds from Pineapple Purgatory water and Hibiscus Apocalypse tea will go towards keeping Hawaii’s beaches clean. Death to plastic. ”
Voice Over
