Vans
Skate Aid
2024
Vans
Experiential Activation
Wipeouts and wear-and-tear could be considered pillars of skate culture. Rites of passage even.
But trips to the ER and the cost of replacing boards, shoes, and clothes can be a big financial burden for young skaters to bear.
Support the skate community by easing the pain of injuries and the burden of busted gear.
Skate Aid. An immersive, clinic-themed pop-up event designed to revive the heart of the skateboarding community.
Next, visit the Deck Doctor to get your board diagnosed, repaired, or leave with a new limited edition Vans Skate Aid board. Finally, stop by the Stitch Up Center to master the art of mending clothes, keeping your skate gear as tough and unique as you are.
Off the Wall creativity meets essential skateboarding support in ‘Crash Course: Wipeout 101 with Tyshawn Jones’ where skaters can learn a new trick and how to fall injury free. Afterwards, skaters can visit Sole Surgery to get their worn-out Vans expertly repaired.
Ensuring young skaters leave with everything they need to keep pushing boundaries and cementing Vans as an expert voice in the space.
