Burger King
Grill Master Academy
2024
Burger King
Product Design
With summer in full swing, many Gen Z and Millennials are expressing the same frustration online: Why is no one throwing something on the grill anymore?
Burger King spreads the gospel of how to achieve the perfect flame-grilled burger as well as other cookout favorites.
Grill Master Academy. BK’s new Grill Master Starter Kit and accompanying series of online videos. All the tools you need plus content designed for aspiring grill masters of any level.
Launch
Launched by bringing back the cookout in BK’s very own backyard, Miami, FL. An all-day block party style event with free freshly grilled Whoppers, Grill Master Academy Kits, and a chance to leave with your very own mini grill, jumpstarting the next generation of grill masters!
